As we have had a few appointments over the last few days where sellers have had their listing with another agency, I am reflecting on the comments of sellers in a market that isn't quite what anyone would like for it to be. We get calls because they are frustrated that their agent hasn't advertised at all. I personally think this is a reflection of the economy. With the cost of print advertising going up, it has been a tough road for the agents. But, we have kept up our 4 full page color ads each month and The Real Estate Book and even though some agents swear that no one looks at those papers and glossy 4 color magazines, we do get calls on them. If we didn't, we wouldn't spend the money on them! We also pay thousands of dollars to upgrade our Trulia pro accounts, Zillow pro accounts, Realtor.com featured agent and listing searches, and so many more things to increase traffic to our listings. We blog, we link-in, we face book, and twitter. If your agent isn't reaching out to these markets, then something is missing. If they just keep asking for price reductions, but haven't stepped up to the plate and provided more exposure, then I would also agree that maybe it is time for a change.
Having healthy relationships with other agents is a very important variable and being fair to each other in this business climate is a necessity to our success as well. Keep that in mind when you select your agent! Do other agents enjoy working with your agent's office staff and team? One of our recent clients had a sign above their kitchen table that state "Because "Nice" Matters". Yes, indeed, it does!
Take care and stay warm! Susan
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