Wednesday, September 16, 2009

Why Are You Seeing So Many Photos on Listings Online?




In order to keep your listings fresh and at the top of the search engines, an agent should keep at least 18 photos online to keep it at the top. If you have one or two photos, you are automatically at the bottom of the "optimization chain". Realtor.com has been a big influence on this as they keep those with 25 or more photos at the top. This is a very hard thing to do on some listings. We are quite prolific photographers in our group. We take photos of flowers at the entry, a detailed photo of a crystal door knob in Clintonville, anything that will make a person stop and take a look.

Marketing has taken on a new sense of urgency. Life seems to be in fast forward for the real estate industry. Hopefully, while perusing our photos, buyers will slow down and look at the details.

Take care, Susan

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